An Encouraging Word!

Posted on September 1, 2021


By David Ettinger

Covid-19. Vaccination mandates. Shut-down cities and businesses. People locked in their homes. Social unrest. Violence in the streets. A resurgence of Covid outbreaks and deaths. A nightmare scenario in Afghanistan.

The years 2020 and 2021 have really been something. As the Wicked Witch of the West from The Wizard of Oz said as she was melting: “What a world, what a world.”

Indeed, what a world. But here’s a little note of encouragement from my own little world.  

I work for a Christian ministry located in Downtown Winter Garden, Florida, just outside of Orlando. We are called Zion’s Hope, Inc., and our mission is to bring the Gospel to the Jewish people, as well as ALL unbelievers the Lord puts in our path.

Though our ministry, founded in 1989, is global, we also operate a beautiful Christian book and gift store, which opened November 1, 2012. Despite the epic events of these past two years, our store – the Silver Shekel Shop – had its best two years financially. More so – and this is the incredibly encouraging thing – we have sold more Bibles in these 2 years than in the previous 7 years collectively!

And keep in mind that this occurred with barely any advertising on our part.

And another thing to keep in mind is that the Silver Shekel Shop is not in business to make money. In fact, when considering rent, salaries, and the cost of keeping the shop stocked, we actually lose money on it. (The cost is covered through our other areas of ministry.)

The Silver Shekel Shop exists as an outreach to the lost in our community, and a consolation to believers who need their spirits raised. The Silver Shekel Shop does both.  

So, despite the ever pervasive darkness shrouding our world as we draw closer to the return of Christ, people are walking through our doors in search of comfort and answers, and we are providing it. That people are buying more Bibles from us than ever before speaks volumes about what is going on in their hearts and souls.

Though the world at-large is rejecting God in ever greater numbers, there are still many who are seeking answers and turning – many for the first time – to God’s Holy Word.

And in such days, this is a marvelous encouragement!

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